"Everybody, anybody, is a customer, and treating everyone who walks into Waffle House as equals comes from the two men who started the thing back in 1955." "Because there are no segments," he said. "Every single meeting, all their business, it's done inside a Waffle House somewhere as the customers eat their meals around them, and the company just generally looks at the world differently."Īccording to Reese, "market segment" is not part of the lexicon at Waffle House. "Every executive in the management of those little diners, all the way up to the executive VP's, people you would expect to have grand offices at headquarters, none of those people even has an office," Reese said. According to Chuck Reese of the Bitter Southerner podcast, the management structure at Waffle House is different from that of most large companies. As someone who loves breakfast any time of the day, I, too, fell in love with Waffle House, a passion we passed along to our daughters. He soon grew to rely on the reassuring dependability and no-frills atmosphere of the Waffle House. Almost every town of any size in his territory had at least one Waffle House, which was often located next to the Holiday Inn where he was staying for the night. As part of his job, Gerald had to endure many group dinners at fancy restaurants, whose attraction quickly wore off. My husband had a travelling job, and he quickly grew to rely on Waffle House for budget-friendly, good, simple fare. When I married, though, my allegiance switched to Waffle House. Donna-from-Colquitt, as we called her, even reached over, stuck her fork in Herschel's eggs, popped a bite into her mouth, and pronounced, "That is a good-as-hell fried egg." My friends and I had breakfast one morning with Herschel Walker, who at the time was the favorite Bulldog of every UGA fan on the planet. Even some well-known folks showed up there. Around 2:30 - the bars closed at 2 - IHOP was filled with an assortment of mostly college students in various stages of sobriety. In college, our early morning restaurant of choice was the IHOP on Baxter Street in Athens. Waffle House has not always been my favorite place to eat. We all come there for the food and the service, which are the same at Waffle Houses everywhere. On Sunday morning in Tifton, people wearing church clothes might be seated in a booth next to people in bedroom shoes and pajama pants. And no one at Waffle House cares how you look. Plus, if the girls got a little loud, they blended in with all the other sounds of a busy enterprise. Ever since our twin daughters were small, we've found Waffle House to be a refuge, always the same, not fussy, and serving good, plain food. Waffle House is the Harrisons' favorite restaurant. This is what the Waffle House sounds like on a Sunday morning in Tifton. 10-TIFTON - Plates rattling, bacon sizzling, a song pounding on the juke box, multiple conversations in more than one language.
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